About

Brain Child

Who we are

A highly collaborative team of market analysts, brand strategists, graphic and interior designers, artists, and architects.

 

  • We understand markets and brands and know how to translate them to the built environment.

  • We understand design as a way to solve business problems and deepen relationships.

  • We understand our clients' businesses, trends and demographics, and know what works and what doesn’t.

  • We understand the relationship between environment and experience and how this fosters loyalty and encourages greater per capita.

What we do

We translate market analysis & brands into environments and experiences using merchandise planning, architecture, interior design, graphics, and design guidelines.

Retail Planning

& Design

Our Services

Consulting  

  • Market Study

  • Vision Development

  • Merchandise Districting(MD)

  • Feasibility Study

 

Space Branding  

  • Brand Master-plan

  • Brand Control Planning(BCP)

 

Planning & Design    

  • Space Branding

  • Strategic Planning

  • Strategic Design

  • Environmental Design(VMD)

 

Pre-Marketing    

  • Potential Tenant Interview/Tapping

Services Diagram

Master

Developer

Discussion

Site Analysis

Market

Understanding

Branding

Idea

Proposal

Trend Analysis

Market

Positioning

Strategic

Planning

Proposal

Tenant Tapping

Marketing

Package

Design OR

& Team

Management

  • Development Concept

  • Market Demand

  • Strategic Market Positioning

  • Positioning for Synergy

  • Feasible Program Mixing

  • Economical Development

 

  • International Trend Research

  • Market Trend Research

  • Differentiation Strategy

  • Transfer Development Concept and Branding Idea for Design

Space Brandng & Strategic Planning Process

Project

Understanding

Brand

Strategic

Brand

Interpretation

Experience

Master Plan

  • Merchandising Strategy

  • Programming Requirements

  • Goal & Objectives

  • Architectural Context

  • Competition Analysis

  • Demographics & User Groups

  • Culture & History

  • Selling Point Proposal

  • Interiors

  • Core Values & Mission

  • Identity

  • Environmental Graphics

  • Media

The Environments Studio has been involved in projects that require a translation of Brand Guidelines into the built environment. Our combined expertise in branding, identity and environments allows us to understand multiple sides of the branding issue. We know that many brand guidelines do not take into account the expression of branding in architecture, interiors, landscape and environmental graphics. We also know that our leading clients understand that new brand strategies are often expressed in marketing material and print campaigns, and that these strategies should also be extended into the environment. We assist them in making that translation.